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Curso corto para asimilar la base metodológica de los Métodos Cualitativos, potenciando tu rol dentro del UX Research y el diseño digital. En este taller intensivo, explorarás cómo diferenciar fuentes primarias y secundarias, conseguirás diseñar guiones de entrevistas semi-estructuradas efectivas y lograrás definir muestras de investigación adecuadas para estudios de usuario. Es la vía esencial para convertir la teoría de la investigación cualitativa en prácticas éticas y soluciones accionables para tus proyectos.
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Métodos cualitativos
Valentina Martinez
01 de junio, 2026
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Aprenderás a dominar la investigación cualitativa en UX, diseñando entrevistas efectivas y definiendo muestras adecuadas. Convierte la teoría metodológica en soluciones accionables para el diseño digital y potencia tu perfil profesional en UX Research.
1/
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Fundamentos de Métodos Cualitativos en UX
2/
5
Técnicas Cualitativas y Fuentes de Información
3/
5
Diseño y Ejecución de Entrevistas Cualitativas
4/
5
Diseño de Muestras y Buenas Prácticas en Investigación Cualitativa
5/
5
Proyecto Final de Investigación Cualitativa en UX
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