Omnicanalidad ¿cómo utilizarla a nuestro favor?
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Curso corto para potenciar tus estrategias de negocio al integrar la omnicanalidad, optimizando la experiencia del cliente en cada punto de contacto. En este taller intensivo, explorarás cómo el consumidor moderno toma decisiones, lograrás diseñar recorridos fluidos entre canales y analizarás casos de éxito con herramientas tecnológicas clave. Es la oportunidad ideal para construir estrategias omnicanales seguras, escalables y centradas en el cliente, impulsando el crecimiento y la eficiencia operativa.
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1
Omnicanalidad ¿cómo utilizarla a nuestro favor?
Valentina Martinez
01 de junio, 2026
Explora el learning path completo
Aprenderás a optimizar la experiencia del cliente dominando la integración de la omnicanalidad, diseñando recorridos fluidos entre puntos de contacto y analizando modelos de negocio digitales. Conecta la estrategia y la tecnología para impulsar el crecimiento y la eficiencia operativa en cada interacción con el cliente.
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6
Entendiendo al consumidor y sus recorridos no lineales
2/
6
Mapeo y Análisis de Puntos de Contacto
3/
6
Tecnologías clave para la omnicanalidad integrada
4/
6
Estrategias Omnicanales: Modelos, Seguridad y Gobernanza
5/
6
Casos prácticos y aplicación tecnológica en omnicanalidad
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6
Dominio Integral de Estrategias Omnicanal
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